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Digital Marketing Manager
A Digital Marketing Manager oversees online strategies for brand promotion and customer engagement
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Job Description
As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, drive traffic, and generate leads.
Purpose
To lead the organization's digital marketing efforts, including SEO, SEM, social media, and content marketing, to achieve marketing goals and increase online presence.
Duties and Responsibilities
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimize online campaigns, including PPC and social media advertising.
- Analyze web analytics and user behavior to enhance campaign performance.
- Collaborate with cross-functional teams to align digital efforts with overall marketing objectives.
- Stay abreast of industry trends and emerging digital marketing technologies.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing.
- Familiarity with SEO, SEM, and social media advertising.
- Analytical mindset and proficiency with digital marketing tools.
Experience
- Minimum of 3-5 years of experience in digital marketing.
- Experience managing digital campaigns and analyzing performance metrics.
Preferred Qualifications
- Master's degree in Marketing or a related field.
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint).
Working Conditions
- Standard office hours with flexibility for campaign monitoring.
- Collaborative office environment.
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