Influencer Relations Manager

An Influencer Relations Manager builds and manages relationships with influencers to leverage their platforms and audiences for brand promotion and marketing campaigns

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Job Description

As an Influencer Relations Manager, you will be responsible for identifying, engaging, and managing relationships with influencers to promote the organization's products or services.


Purpose

To leverage the influence of key individuals to enhance brand visibility and credibility.


Duties and Responsibilities

  • Identify and research potential influencers aligned with the brand.
  • Reach out and engage influencers for collaboration.
  • Negotiate and manage influencer partnerships.
  • Monitor and measure the success of influencer campaigns.
  • Build and maintain relationships with influencers.

Qualifications

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in influencer marketing.
  • Strong networking and negotiation skills.
  • Knowledge of social media platforms and influencer trends.

Experience

  • Mid-level roles typically require 3-5 years of influencer marketing experience.

Preferred Qualifications

  • Certification in influencer marketing.
  • Familiarity with influencer marketing platforms.

Working Conditions

Office-based work with occasional travel for influencer events.

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