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Market Research Analyst
A Market Research Analyst gathers and analyzes data to provide insights into market trends and consumer behavior
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Job Description
As a Market Research Analyst, you will be responsible for collecting and analyzing data to provide insights into market trends, customer preferences, and competitive landscapes.
Purpose
To inform business decisions and marketing strategies through comprehensive market research and analysis.
Duties and Responsibilities
- Conduct primary and secondary market research.
- Analyze data using statistical techniques and tools.
- Interpret and present research findings to stakeholders.
- Monitor and assess industry trends and competitive landscapes.
- Collaborate with cross-functional teams to align research with business objectives.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in market research.
- Strong analytical and statistical skills.
- Excellent communication and presentation skills.
Experience
- Minimum of 2-4 years of experience in market research.
- Experience with qualitative and quantitative research methods.
Preferred Qualifications
- Certifications in market research.
- Master's degree in Marketing or a related field.
Working Conditions
- Standard office hours with flexibility for research projects.
- Collaborative office environment.
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