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Marketing Analytics Manager

A Marketing Analytics Manager interprets data to optimize marketing strategies and drive performance

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Job Description

As a Marketing Analytics Manager, you will be responsible for analyzing marketing data, deriving actionable insights, and providing recommendations to optimize marketing strategies.


Purpose

To leverage data analytics to inform and improve marketing initiatives, ensuring data-driven decision-making and campaign effectiveness.


Duties and Responsibilities

  • Analyze marketing data to identify trends and performance metrics.
  • Develop and implement data-driven marketing strategies.
  • Collaborate with cross-functional teams to align marketing analytics with business objectives.
  • Provide insights on customer behavior and preferences.
  • Implement and maintain marketing analytics tools and systems.

Qualifications

  • Bachelor's degree in Marketing, Data Science, or a related field.
  • Proven experience in marketing analytics.
  • Strong analytical and statistical skills.
  • Proficiency in marketing analytics tools and platforms.

Experience

  • Minimum of 3-5 years of experience in marketing analytics.
  • Experience with data-driven marketing strategies.

Preferred Qualifications

  • Master's degree in Marketing, Data Science, or a related field.
  • Certifications in marketing analytics.

Working Conditions

  • Standard office hours with flexibility for data analysis.
  • Collaborative office environment.

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