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Product Marketing Manager
A Product Marketing Manager strategizes and executes plans to promote and position products effectively
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Job Description
As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to launch and promote products, ensuring alignment with business goals and target audience needs.
Purpose
To drive product awareness, adoption, and growth through effective marketing campaigns and communication strategies.
Duties and Responsibilities
- Develop and execute product marketing plans.
- Create compelling product messaging and positioning.
- Collaborate with cross-functional teams to align product marketing with overall business objectives.
- Conduct market research to understand customer needs and competitive landscape.
- Create marketing collateral, including product documentation and sales materials.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in product marketing.
- Strong communication and presentation skills.
- Analytical mindset with a focus on market trends.
Experience
- Minimum of 3-5 years of experience in product marketing.
- Experience launching and promoting products.
Preferred Qualifications:
- Master's degree in Marketing or Business.
- Certifications in product marketing.
Working Conditions
- Standard office hours with flexibility for product launches.
- Collaborative office environment.
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